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You Look So Fine is an italian fashion consultancy specialised in children’s wear. We work closely with leading companies developing fashion collections for local and global markets. We offer advice on trend forecasting, styling, textile and graphic design.

Working on

SS24 & FW24-25

Trends

From catwalk shows to young people strolling in the neighborhood, we track fashion attitudes and lifestyles to give the style a direction. Trends we observe are translated into inspiring moodboards, colour palettes and fabric swatches. Our trends report goes deeper by defining key shapes, finishings, prints and embroideries for the season.

Attending major trade fairs or walking in and out of stores, give us further possibility to focus fashion concepts.

We constantly share with companies valuable and up-to-date creative insights with the aim of developing better-designed and more desirable collections.

RIGHT NOW

Above: our seasonal report is full of insights!

01. DIESEL is back!

02. Miu Miu bold cargo pocket.

03. Romantic layering by Erdem.

Pantone brand new two-tone. GCDS and Versace Cyber Lime. Add a twist to summer!

Style

Designing a collection means striking a balance between the vision of the designer and the identity of the brand. It’s not about designing a stunning single look; you need to carry a fashion concept through the range plan. Previous seasons’ sales are always to be borne in mind. Flexibility is necessary to manage review stages or range addition. And time is never enough… It’s a lot of stuff but we love doing that.

YLSF create collections for baby, toddler and kids – boys and girls.

We hand over well-detailed sketches to product developers.
Adding a clear design to technical packs helps to avoid misunderstandings with factories.

Textile Design

Just a few words about textile design.
We love designing textiles!

Graphic Design

Season after season children’s wear artworks have became more and more beautiful. You have surely noticed that there is an unprecedented abundance of visual treatments; branding has to take advantage of it. We range between styles from illustration to graphic – and we’re totally devoted to good typography.

You Look So

I’m Sarah Rela, founder and fashion designer. Next to my portrait you can spot Matteo Dalle Nogare, co-founder and graphic designer.

Since the early 90s we have both been in Milan working hard in the fashion and advertising industry. We have worked on a wide range of brands learning to mix creativity and problem solving.

In 2006 we felt ready to set up our own project You Look So Fine. Our studio is based in

Verona, a beautiful city with great shopping landscape.

We apply our artistic background, love of culture and collaborative approach to every challenge. YLSF team is completed by young talents, who work closely with us. Younger designers are the future of the profession; we are happy to hear what is buzzing in their minds and share our expertise with them.

Children’s wear design is increasingly influenced by the

adult fashion industry, but with that hint of tenderness and irony that we love. If you take in your hand a little chiffon dress or a seersucker shirt with plenty of smart details, you would not say “Oh, it’s so lovely!” We strive hard to design that kind of fashion and we make it with curiosity and accuracy, day by day.

YLSF portfolio includes ongoing collaborations with leading global companies.

SARAH RELA
fashion designer

Grew up in the enchanting Altopiano of Asiago, she fell in love with fashion as a child hanging out in the boutiques of her aunt Molly. Completed her artistic education in Bologna and Padua, she moved to Milan working first as textile designer and then as fashion designer.
Elle cuisine pâtisserie française.

WHERE ARE YOU GOING TOMORROW?
A space trip. If not, Paris.

Sarah on LinkedIN

CRISTIANO MATTEO
DALLE NOGARE
graphic designer

Born in Varese, little Matteo was hiding among the fabrics in the English-cut tailor’s shop of his grandfather. Former art director in Milan-based advertising agencies, he changed his path moving from communication to design. Today, he applies his multidisciplinary culture to fashion branding. He loves eggs.

WHERE ARE YOU GOING TOMORROW?
Back to the Fifties.

Matteo on LinkedIN